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Publish many in as countless places as they can be. You want your content always be seen by number of potential clients. Although Facebook is a potent tool, use other Social Media Tools such since the blog, Twitter, YouTube and LinkedIn.
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Our final point will likely be yourself now to put your personality through it. Don't sell to your followers, don't be boring. Be yourself and show your human side, and you'll get better value from what you are doing with Twits.